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FROM A FATHER'S LEGACY TO TWO SISTERS' DREAM

A story of resilience, unwavering family pride, and the revival of Indian handcrafted textiles.

"Our father spent 15 years building his cloth business with honest sweat and pure love for fabrics. When heavy losses forced him to close his doors, we didn't just see a lost businessโ€”we saw our father's proud legacy calling his daughters to rise."
โ€” Deepika Aggarwal & Jyoti Aggarwal, Co-Founders of Threads by Deepika
Deepika Aggarwal and Jyoti Aggarwal - Co-Founders of Threads by Deepika
3 Years
of Homegrown Pride
HOW IT ALL BEGAN

"WE ARE THE DAUGHTERS OF THAT PROUD MAN"

For over 15 years, our father was a respected name in the traditional cloth trade. Growing up as young girls, our childhood memories were wrapped in the vibrant colors of Banarasi silk, the soft touch of pure cotton, and the unmistakable clatter of handlooms.

Our father taught us that in the textile world, every drape tells a story, and genuine customer trust is the most precious thread you can ever weave.

However, due to sudden, unforeseen market challenges and heavy business losses, our father had to make the heartbreaking decision to shut down the business he had nurtured for a decade and a half. Watching our hardworking father face that storm was painful, but his dignity and integrity never wavered for a single second.

15+ Yrs
Family Textile Roots
3 Years
Sister-Led Revival
45K+
Instagram Sisterhood
1

The Decision: Turning Grief into Resolve (3 Years Ago)

Seeing the shop shut was not the end of our family's storyโ€”it was the beginning of our mission. As the proud daughters of our father, my sister Jyoti and I knew in our hearts that the craft and heritage our father lived for could not end there.

Three years ago, with zero external investors, armed only with our father's blessings, our shared love for sarees, and deep conviction, we took a leap of faith. We launched our very own saree and ethnic wear brandโ€”Threads by Deepika.

2

Growing from Humble Roots to 45,000+ Patrons

What began on Instagram as @threads_by_deepika with hand-curated draping videos quickly struck an emotional chord with women across the country. Customers saw the authenticity, the premium fabric hand-feel, and the honest, fair pricing that we had learned directly from our father.

Over these 3 years, our humble sisterhood has grown into a bustling community of over 45K+ women across India. Every time a bride wears our lehenga or a daughter gifts our saree to her mother, we feel our father's proud smile behind us.

OUR MILESTONES

THE 15-YEAR TO 3-YEAR JOURNEY

How resilience turned an unexpected setback into an inspiring homegrown movement.

15+ Years Ago

Our Father's Cloth Shop

Our father ran a respected textile business. We grew up surrounded by authentic Indian weaves, learning the nuances of pure yarns, zari, and customer trust.

The Turning Point

The Setback & Resolution

Due to heavy market losses, our father had to shut the business. Instead of giving up, his two daughters made a promise to restore the family's textile pride.

3 Years Ago

Birth of Threads by Deepika

Jyoti and I launched our brand. Starting from our living room with curated sarees, direct artisan tie-ups, and an honest vision.

Today & Tomorrow

45K+ Sisterhood

Thousands of satisfied patrons across India, delivering premium festive sarees, suits, and lehengas while making our father prouder every single day.

OUR CORE PILLARS

THE PROMISES WE LIVE BY

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Honest Value Pricing

No unreasonable markups or false gimmicks. We work directly with weavers and master artisans to bring you pure luxury at accessible prices.

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Daughter's Quality Check

Every single saree, suit, and lehenga is personally inspected and hand-verified before it is dispatched to your doorstep.

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Sisterhood in Every Thread

We design and curate every collection with the same warmth and dedication as if we were dressing our own beloved sisters and mothers.

Explore Our Curated Sarees → Wholesale Partnerships
TRANSPARENT & TRUSTED

AUTHENTIC SISTER-RUN ENTERPRISE

Threads by Deepika is built on complete transparency, verified master artisan partnerships, and genuine craftsmanship across India.